![]() Mobile phone apps to run on the iPhone and Android devices remain MTV's priority for 2010, Ms. Frank, referring to recent Nielsen data quantifying a longstanding observation. "Fifty-nine percent of people are multitasking when watching TV - that's something we've always known," said Ms. IPad apps for "Beavis and Butt-Head," "MTV News" and "VH1 To Go" are all due in April, she said. Kristin Frank, general manager of MTV and VH1 Digital, said MTV is focusing on two approaches to its apps, whether for mobile or the iPad: co-viewing apps that capture the social-media chatter around TV and awards shows and apps for video on the go. ![]() ![]() "This means the iPad could be the appendage that makes interactive TV a reality." MTV Networks, for example, is developing a "co-browsing app meant to be used while watching live TV," said one executive familiar with MTV's iPad plans. Account icon An icon in the shape of a person's head and shoulders. ![]()
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